Nationwide on dead kids Super Bowl ad: 'The purpose was to start a conversation, not sell insurance'

Nationwide's ad about accidents that kill children was the most depressing commercial of the Super Bowl. It was also the most talked about. The spot features a young boy saying he'd never learn to fly, travel with his best friend, or get married because he died in an accident. Then the camera cuts to a bathtub overflowing with water and open kitchen cabinets with spilled chemicals. Critics slammed the ad, calling it morbid and disturbing and accusing the company of using child deaths to sell ins...